Module 1: Understanding Affiliate Marketing
Module 1: Understanding Affiliate Marketing Introduction Affiliate marketing has become a cornerstone of digital marketing strategies in the modern economy. With global e-commerce and digital platforms growing exponentially, affiliate marketing allows businesses to scale performance-based promotions while offering individuals a powerful way to generate income online. In this module, we'll break down what affiliate marketing is, how it works, the stakeholders involved, the various models and structures, and why it has become one of the most impactful and scalable marketing channels in the world. 1. What is Affiliate Marketing? Affiliate marketing is a performance-based marketing strategy in which an individual or company (known as an affiliate or publisher) promotes another company’s products or services in exchange for a commission for every sale, lead, or action generated. At its core, affiliate marketing is about referring people to products or services. Affiliates use...